Stimulate store sales with the right lighting

Lighting can be used to create an atmosphere, to give guests a good first impression and of course not to sit in the dark. But light also influences how certain things come to us. And in retail, this can bring major benefits. If you are aware of how your products look most attractive to your customers, this can greatly stimulate store sales. In a supermarket, the products must look fresh and delicious, and in a clothing store, the customer must look perfect in his or her outfit. Different color temperatures are required to achieve these effects. In this blog, we tell you how LED lighting can be used to increase store sales in various branches.

The right lighting in the supermarket

In supermarkets, food must look fresh and the appetite of the customer must be generated. This will cause the most sales. It is wise to use different color temperatures per department. In this way, you can choose warm light in the meat department. This makes the meat and the steaks look nice and fresh and attractive. This is because the red color of the meat is accentuated in this way. For white fish, you better opt for cool white light. This, in turn, accentuates the white color of, for example, cod. You can use a warmer light color for redfish. So it is always wise to strengthen the natural color of the product. You prefer warm light for cheese and bread. This attracts attention and stimulates the appetite. The crust of the bread looks nice and crispy, which means that the customer will make an earlier purchase. Make sure that the light is not too warm because then the bread will no longer look naturally brown. For fruit and vegetables, the light must be a little warm, but not too warm. In this way, the bright colors of the fruit and vegetables speak beautifully. Keep in mind that some vegetables spoil quickly under high brightness. Foods that grow underground, such as potatoes and onions, stay best in the dark. Leafy vegetables such as lettuce can handle a high light intensity. This brings out the bright green color nicely. For products from the supermarket because then the bread no longer looks naturally brown. For fruit and vegetables, the light must be a little warm, but not too warm. In this way, the bright colors of the fruit and vegetables speak beautifully. Keep in mind that some vegetables spoil quickly under high brightness. Foods that grow underground, such as potatoes and onions, stay best in the dark. Leafy vegetables such as lettuce can handle a high light intensity. This brings out the bright green color nicely. For products from the supermarket because then the bread no longer looks naturally brown. For fruit and vegetables, the light must be a little warm, but not too warm. In this way, the bright colors of the fruit and vegetables speak beautifully. Keep in mind that some vegetables spoil quickly under high brightness. Foods that grow underground, such as potatoes and onions, stay best in the dark. Leafy vegetables such as lettuce can handle a high light intensity. This brings out the bright green color nicely. For products from the supermarket Keep in mind that some vegetables spoil quickly under high brightness. Foods that grow underground, such as potatoes and onions, stay best in the dark. Leafy vegetables such as lettuce can handle a high light intensity. This brings out the bright green color nicely. For products from the supermarket Keep in mind that some vegetables spoil quickly under high brightness. Foods that grow underground, such as potatoes and onions, stay best in the dark. Leafy vegetables such as lettuce can handle a high light intensity. This brings out the bright green color nicely. For products from the supermarket led lighting ideal. LED lighting emits no UV rays, which means that vegetables, fruit, meat, and fish will discolor less quickly. Moreover, LED lamps hardly produce any heat. In the supermarket and in other stores, the lighting is on for a long time. LED lighting lasts a very long time, so you don't have to worry about this anymore. It is a very sustainable form of lighting so you can save a lot of money. Finally, the general lighting in the supermarket should of course not be forgotten. Good general lighting is required due to the large surface area of ​​the store. So opt for homogeneous and uniform lighting throughout the store. This allows people to better orient themselves in the store.

Lighting in the clothing store

Lighting is also extremely important in clothing stores. The customer must look good in the fitting room, but the color must also appear as real as possible. If the customer steps outside and that beautiful blue dress suddenly turns green, the customer is certainly not happy. It is therefore important that the light has a good CRI value. A high CRI value stands for better color reproduction. A lamp with a low value will ensure that the visible color differs from the natural color.

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